In this hands on workshop, you will learn skills for crafting effective messages and grasp the essential concepts and tools for mass emailing. Having trouble reaching your email lists? Emails going to spam? Services penalizing you for having a large list? List hygiene (duplicates, unsubscribes, opt-ins) getting out of control? We’ll review creating and sending messages, pitfalls in DIY email templates, effective list segmentation and A/B testing, and selecting an SMTP service.