Segmentation Strategies

What data should you collect about your supporters? Before you decide how to store your data, it’s useful to think about how it will be collected and how it can be used. What considerations should you have about engagement, privacy, conversions, analysis and reporting?

A well-considered data architecture ensures that you can provide suitable messages through appropriate communication channels and effectively guide supporters up your ladder of engagement. This session is appropriate for people who manage memberships, development campaigns, constituent mobilization, volunteer programs, skill banks, and more.

Audience: 
User
Implementer
Session Type: 
Presentation
Experience: 
Beginner

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